Saint-Gobain Formula was founded in 1997 and is internationally renowned for its high quality gypsum and its technical ability to produce industrial plasters adapted to a variety of specialist industrial applications.

The client required two exhibition stands over two editions (2015 and 2017) that reflected its technical abilities but were also attractive and cost effective. The stands were also required to showcase the company's strong corporate branding and provide a platform for the range of superior ceramic-based products for which the company is globally acclaimed.