The Singapore Yacht Show is the main marketing platform in Asia-Pacific for the world’s leading yachting, boating and lifestyle brands. For this edition, emphasis was placed on attracting more exhibitors and visitors from North Asia and China in particular.

Working with the in-house marketing team, we helped to deliver a 360 degree consumer engagement through different mass media channels (newspapers, magazines and broadcast). We contributed to a global integrated marketing strategy that incorporated HTML Newsletters, social media, print advertising and the official website, which was supported by a comprehensive media outreach programme.