The Chester Group (UK) Ltd. is a well-known organiser of audio shows. To enhance their global portfolio of events, which includes shows in the UK, USA and Australia, they asked MonkeyTree Creative to source a venue and create an inaugural event in Thailand.
In an effort to boost brand awareness and produce a completely new exhibitor base, we created a campaign that aimed to balance branding and marketing. In recent years, Chester Group has begun to experience competition from new market entrants. To compete against these brands, MonkeyTree Creative highlighted the unique experience for exhibitors to exhibit their products in luxury villas on a tropical island, whilst explaining the touch-points of Chester Group's experience and also the beautiful and unique venue that is The Village Coconut Island.