The Thailand Yacht Show, held in Phuket, is a nautical, business and tourism event, held annually since 2003 and lasts for four days.

The organiser tasked the agency to use different kinds of marketing tools, which can be broken down into graphics, advertising, promotion and interactive. As well as being heavily involved in the operations of the event, we also organised a programme of visitor events, including live music, a photography workshop, art exhibition and plenty of activation events for children. An important part of the promotional mix was assigned to public relations, press conferences, press releases to the media and on-site radio interviews.