The Thailand Yacht Show, held in Phuket, is a nautical, business and tourism event, backed by the Thai Government and held annually since 2015, lasting for four days.

The organiser tasked us to use different kinds of marketing tools, which can be broken down into graphics, advertising, promotion and online design. As well as being heavily involved in the operations of the event, we also organised a programme of visitor events, including live music, a photography workshop, art exhibition and plenty of activation events for children. An important part of the promotional mix was also dedicated to public relations, press conferences, press releases and on-site radio interviews.